The Estopinal Group (TEG) is one of the most experienced communications firms in Louisiana, drawing on decades of public communications and community engagement experience. The firm specializes in creating and executing effective public communications strategies to market and manage brand, frame and advance issues, develop community awareness and support, and provide proactive consistent public communications as well as crisis communications response and management.
TEG’s proven record of expertise has carved a special niche among the region’s public relations firms, and years of professional practice in Louisiana and across the metropolitan New Orleans area have produced a deep and respectful understanding of the region and its people.
The firm’s reputation is based on knowledge of public issues, creative insight and technical savvy. Its work consistently demonstrates consensus building through a team-oriented approach to communications development and design, public outreach, project management and implementation.
Professional Services
- Media Relations
- Community Relations
- Issues and Public Policy Management
- Crisis Communications
- Brand Management
- Marketing
- Creative Design and Production
- Communications Strategic Planning
- Public Outreach Campaign Development
- Project Management
- Market Research and Analysis
- Social and Online Media Platform Integration
TEG provides innovative, professional services that are responsive to client needs and objectives. It also produces the highest quality creative work that is research-based, market-driven and results-oriented.
Denise A. Estopinal
As the visionary leader of TEG, Denise consults on public communications strategy and directs her office’s implementation on all aspects of communications and public outreach for the firm’s clients. Prior to forming TEG in 2001, Denise was a journalist, government communications professional and community and public affairs executive. She directed communications for New Orleans Mayor Marc H. Morial (1994-1999) and was appointed the first Public and Community Affairs Executive for the United States Court of Appeals for the Fifth Judicial Circuit, leading media and community relations for federal judges in Louisiana, Mississippi and Texas.
Denise holds a Master of Public Administration from the University of New Orleans and a Bachelor of Arts in Journalism from Louisiana State University. A native of New Orleans, Denise is a descendent of one of the first Spanish families of Louisiana. She has served on numerous non-profit, community and higher education boards including The Women’s Professional Council, Parkway Partners of New Orleans and The University of New Orleans International Alumni Association, among others. She is a founding member and publicist for the Krewe of Muses and has been an adjunct professor teaching Strategic Communications Strategy, Crisis Communication and Public Relations Writing at Xavier University of Louisiana.